slogan; catchphrase

См. также в других словарях:

• catchphrase — UK US /ˈkætʃfreɪz/ noun [C] ► MARKETING a phrase that is often repeated and becomes connected with a particular organization, product, person, etc.: »What we need now is a catchphrase for the marketing campaign. »His catchphrase, Make my day ,… …   Financial and business terms

• catchphrase — [kach′frāz΄] n. a phrase that catches or is meant to catch the popular attention: also written catch phrase * * * catch phrase n. A phrase in wide or popular use, especially one serving as a slogan for a group or movement. * * * …   Universalium

• Slogan — Slo gan, n. [Gael. sluagh ghairm, i.e., an army cry; sluagh army + gairm a call, calling.] The war cry, or gathering word, of a Highland clan in Scotland. Sir W. Scott. [1913 Webster] 2. Hence: A distinctive motto, phrase, or cry used by any… …   The Collaborative International Dictionary of English

• slogan — [n] motto byword, catchphrase, catchword, expression, idiom, jingle, phrase, proverb, rallying cry*, saying, shibboleth*, trademark*, war cry*, watchword; concept 278 …   New thesaurus

• slogan — slo|gan [ˈsləugən US ˈslou ] n [Date: 1500 1600; : Scottish Gaelic; Origin: sluagh ghairm army cry ] a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations etc →↑catchphrase ▪ an advertising slogan …   Dictionary of contemporary English

• slogan — [16] Slogan is a Gaelic contribution to English. It comes from sluaghghairm ‘war cry’, a compound formed from sluagh ‘army’ and ghairm ‘shout’. English at first used it in its original Gaelic sense, and the metaphorical ‘catchphrase’ did not… …   The Hutchinson dictionary of word origins

• slogan — [16] Slogan is a Gaelic contribution to English. It comes from sluaghghairm ‘war cry’, a compound formed from sluagh ‘army’ and ghairm ‘shout’. English at first used it in its original Gaelic sense, and the metaphorical ‘catchphrase’ did not… …   Word origins

• catchphrase — noun Date: 1842 1. a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view 2. slogan 2 …   New Collegiate Dictionary

• slogan — I (New American Roget s College Thesaurus) n. watchword, shibboleth, password, byword, motto, maxim. II (Roget s IV) n. Syn. catchword, rallying cry, trade mark; see motto , proverb . III (Roget s 3 Superthesaurus) n. catchphrase, motto,… …   English dictionary for students

• slogan — noun familiar advertising slogans Syn: catchphrase, jingle, byword, motto; informal tag line, buzzword, mantra …   Thesaurus of popular words

• slogan — noun Syn: catchphrase, catchline, motto, jingle; N.Amer.; informal tag line …   Synonyms and antonyms dictionary